Westwerk is proud to be partnering with the Minneapolis School District to collect school supplies for students, teachers and classrooms in need. Together with other Fisk building tenants we are working to raise enough supplies to stuff a variety of backpacks for the 2016-2017 school year! Interested in joining us in the spirit of back-to-school? […]
EduWeb Digital Summit, a conference for higher ed. marketing and communications professionals, invited me to give a presentation on “Designing your Website with Google Analytics in Mind.” Higher Ed. presentation deck provided at the end of this post! The conference took place Aug. 1 -3 in beautiful (and hot) Denver, CO. There were a lot of excellent […]
Today we’ll outline a few key website design considerations for designing your website to enhance your ability to gather that all-important click data. Build with Subfolders not Subdomains It’s easy to get erroneous data in Google Analytics when using a more complex website structure. Google Analytics doesn’t naturally handle them well and requires specific configurations […]
Last week we kicked off our second annual Agency Olympics. Similar to last year’s event, we split into teams of five, with team members competing in a variety of games throughout the afternoon including bags, hammerschlagen, beer pong and more! The day was full of festivities, beginning with a team bbq and ending with an […]
What if giving all web users “equal amounts of our respects” raises the cost of the average web project by 5%? What if it raised the cost by more – say 10 or 20% of an overall web project budget? Would it be worth it for your organization? At Siteimprove, we of course believe it’s not […]
In this day and age, people expect a lot from the web. In order to keep up with the ever-changing needs of internet users, the websites of tomorrow need to provide a lot more than just content, their users will need to see “context” that surrounds the content! That’s where the “Big Data” solution comes […]
Tracking custom interactions with Google Analytics If you operate a website, chances are you’re currently using Google Analytics for insight on how users interact with your site. By default, Google Analytics automatically tracks users, pageviews, average duration and bounce rate, but what are the options for custom interactions? Modify your Google Analytics Tracking Code In […]
In a recent blog post, I talked about how information architecture is a key consideration when planning a new website. Now let’s dig a little deeper into the analysis we perform during the information architecture strategy phase of the planning and design process. The critical research and analysis components include: Keyword Research Content Audits & Functional […]
Westwerk is excited to announce our feature in the most recent issue of .Net Magazine! The newly published article tells the tale of how our renovated warehouse basement we call home has been split into areas for work and play. Highlighting five of our favorite agency attributes, the article boasts our love for our small, […]
Located in San Francisco, non-profit Tuolumne River Trust works to promote stewardship of the Tuolumne River. With multiple offices throughout California, the Trust seeks to protect a healthy river that benefits the communities surrounding it. While the Tuolumne River Trust serves as the voice of the river, the organization’s own voice was suffering due to […]
Spoiler Alert: The mistake is neglecting website “information architecture” as a core discipline. After all, aren’t we all supposed to be practicing “content-first” design these days? How do you stay true to the maxim without parsing and defining rules around the content during preliminary planning? It’s a little bit perplexing that more website design agencies don’t include […]
Over the past few years, we’ve noticed a lot of companies–including many of our clients–going through the EOS (Entrepreneurial Operating System) program. Having recently begun our own EOS journey at Westwerk, we know the process intimately and are big fans of what it can do. As such, however, we also know that once you’ve completed EOS, […]
