McCrea’s Candies Joins Client Roster

McCrea’s, a Boston-based premium caramel company, approached Westwerk to overhaul its existing branding and packaging, set to launch in mid-2015.

McCrea’s is an industry-leading producer of high-end, all-natural candy. With a line of caramels in 14 unique flavors and lining the shelves of over 170 retail outlets throughout North America, McCrea’s needed a brand that better reflected the quality and variety of candies it produced. Westwerk will be rebranding the confection company and giving it a refreshing, luxury look, as well as a new website design and ecommerce development.

Stay tuned for exciting updates on our partnership with McCrea’s Candies and keep your eyes peeled for their sweet new look to be lining shelves soon.